https://www.serenaschan.com/home daily 1.0 2022-05-03 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1607114528918-UZBQBVCCDZYT5654CR2L/supperclub.png Home - Supper Club Art Share Potlucks* https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1607114337654-CDIZ6S921IZOYOQK7TL4/unstable.png Home - Unstable Open Mic Kickbacks* https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605933444112-K7EJOYZYK4IC88F6ZF0R/regenerativedesignprocess.png Home regenerative design process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605935903996-LYUQ25GW7AUIXEVVHOO8/visual-poem-growth.png Home visual poem: growth https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651276833559-XQBKIBV9L392867HL86Z/Ampled-project.png Home Ampled Pay What's Fair Feature Launch https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651278310272-O35EOGIFRAHTBQQ888UG/911Alt-project.png Home SF 911 Dept Design Research Consulting https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651276277639-4YW0586BNJI1U5KK8QZI/Undertones-project.png Home Undertones Website Launch https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651281341319-8DWRKYLN95V45I619Z1Q/re-frames-project.png Home Design Equity Workshops & Coaching https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651296449050-6YBME7TI95TGGTAEZGD5/fidu-project.png Home Fidu DMBA Venture Studio https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/436bf613-05a2-4ef5-8531-94cdb4d624c1/Haven-project.png Home Haven Rooftop Tent Innovation Studio https://www.serenaschan.com/about daily 0.75 2022-04-29 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605823476522-92DH4V5OCBCHWMF05JQM/serena.jpg about Across these varied roles, the common thread is my practice of tuning into our stories and dreams while also facilitating our collective reimagining and rebuilding our way to a more deeply connected, equitable & regenerative future for all. Some of my current focuses include: values-based value creation organizational culture shifting & radical collaboration redesigning frameworks in business, design, and innovation for antiracist practice building community in times of social and physical distancing https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1607593534453-8OUAKOHUM6VHNINW1E67/restorativedesignconference.jpg about Restorative Design Conference | Greater Good Studio, Oct 2020 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606767484031-ABIXCA52HJY3S734V118/p2e.logo.jpg about Pathways to Equity · a design leadership experience for social equity https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1607593646060-U8ZEA9RTG1YW9TZBNOVJ/creativereactionlab.jpg about How Traditional Design Thinking Protects White Supremacy | Creative Reaction Lab, Aug 2020 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1607593673252-U08ECA609QK7XK8GHJ8A/decolonialunconference.jpg about Decolonial Unconference | CCA Decolonial School, Feb 2020 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606767926254-E46SI6VVW65TD7RNTZPW/dmba.logo.jpg about DMBA @ California College of the Arts · business strategy and design thinking https://www.serenaschan.com/contact daily 0.75 2022-05-02 https://www.serenaschan.com/projects daily 0.75 2024-10-21 https://www.serenaschan.com/projects/haven monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/8fb2826d-82d6-4bf5-abfe-b94607b70b29/Haven-slide.jpg projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/349245a4-24e3-4f92-b387-105b3a28d3de/Haven-gtm.png projects - Haven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/2feb438b-069d-4216-bcac-cfbe8e9643e0/Screen+Shot+2022-05-03+at+6.48.45+PM.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/470914ea-68b3-4e1f-9f43-f21fd73aef5d/Haven-comp1.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/9e7359d0-3b76-4d18-8a9e-c957dcb67f60/Haven-segments.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/b7b4e67b-da02-4daa-85aa-4972cbcea92f/Have-design-principles.png projects - Haven Haven design principles https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/dfaf4ca1-c84c-4da6-b13d-3f16ab92be6c/Screen+Shot+2022-05-03+at+6.47.56+PM.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/3a0ad831-728e-4023-a495-15f6840b5462/Haven-comp2.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/acccd8fb-5f75-493e-8e18-9c025cef012a/Haven-user-voice.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1d556794-a95a-49cd-9509-d10e2fba7b48/Haven-features.png projects - Haven Haven feature prioritization https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/bdfcad36-e56d-4841-8b64-93ad77d809a2/Screen+Shot+2022-05-03+at+6.48.15+PM.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1322ed13-5078-4de8-a29d-5630a3ec9ae3/Haven-comp3.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/c2b4680c-c71c-4a6f-967e-e490cf9047d4/Haven-MOSCOW.png projects - Haven Haven MoSCoW spreadsheet of possible features prioritization https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/07c81e6c-a2ab-4b2d-b0cc-854029b086e9/Screen+Shot+2022-05-03+at+6.48.33+PM.png projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/001cb72b-d18d-4649-963d-13a9dd0ed6c5/camping+sketches.png projects - Haven Sketches of design concepts https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1266364e-8ec8-459f-ba5f-60f12f56a923/Image+from+iOS+%281%29.jpg projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/0daef8a2-cd1b-4068-9338-6a036e5ab7aa/IMG_2805.jpg projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/af28c83a-12be-41ad-95bf-3272c654d728/IMG_2815.jpg projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/4b121814-5587-4d52-8940-f975a6050f81/IMG_2836.jpg projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/58fce8de-a514-4bb6-9a0d-56bb314587e8/IMG_2182+2.jpg projects - Haven https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/2e4e55d8-0e6b-4005-8628-b869af3526e4/IMG_2854.jpg projects - Haven https://www.serenaschan.com/projects/911-alternative monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/018ecddf-3d13-4621-9489-7c4c6c939080/911alt-team.jpg projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/80f560bb-18cf-423f-a58b-627b6c9f44f6/911alt-discovery-team.JPG projects - 911 Alternative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/dfa4b324-4c1f-49cd-8ccf-ccbdb5d9b987/911alt-nursetriage.jpg projects - 911 Alternative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/392d097e-1a67-4d49-9e19-c6867d1a5208/911alt-process-map.jpeg projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651558208579-HDP1U811SX0GWATEBRUG/911alt-mapping.jpg projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/dfb1da89-27eb-4f48-8d7b-edb7fcce7ddb/911alt-cc-DC.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1d136fd5-ad4b-4ffe-9eba-b3d7ea215247/911alt-SF.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651558335866-EJN2Q9J9IOVJC9GQP1MR/911alt-www.jpg projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/844980e3-1221-4c6d-a7b5-0d7c959a7336/911alt-cc-FW.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/924605a6-2ea8-452c-a9c3-0c7f53bc56cb/911alt-sf-1.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651558304432-N9WD3U4C4BE86OC5S1YD/911alt-whiteboarding.jpg projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/40a290cf-870f-45fb-b3e5-abd377aa23c9/911alt-cc2.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/a9264f48-286d-4079-b737-3be4bda12bbf/911alt-sf-2.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/45815924-84f0-4072-94c6-d4fad1bfe366/911alt-cc-data.png projects - 911 Alternative https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/ccb9d417-c89a-45b6-96f4-a23073701f5c/911alt-sf-3.png projects - 911 Alternative https://www.serenaschan.com/projects/ampled monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1650940226397-RGGU3C8SKLRFYHRTIPEA/Ampled.jpg projects - Ampled https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/46ba3090-b6a8-4cc3-9c72-0d96963a0e3b/Ampled-PWF.png projects - Ampled https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651531675081-55KUVPGCQFNDJ4EKFBOV/Ampled-1.jpg projects - Ampled https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651532013108-RTV572ALYIWLKPHFCHI0/Ampled-2.jpg projects - Ampled https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651530745210-UFHDGJMN9SGJVHZGZ7Q7/Ampled-3.jpg projects - Ampled https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1651532038717-WZK9P4OOQD1DHXK1XJWN/Ampled-4.jpg projects - Ampled https://www.serenaschan.com/projects/undertones monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605574082735-YY2D4HF10ATCGII3WVV7/undertones.png projects - Undertones - @undertonesapp here to help you make equitable purchasing decisions https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605818155550-91AXGG9V3EBTNXUB9I4A/undertones-uxdesign projects - Undertones UX / UI Design · User Interviews & Research · Prototyping · Brand Strategy https://www.serenaschan.com/projects/fidu monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605822084343-7FFNN807GOKVHOMDPYGX/fidu-tag.png projects - fidu https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605942917986-35BQDTXDXC1O68VJUPGG/fidu-theory-of-change.png projects - fidu https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605943140969-5JGGLSBZ5LJTQT3R67I0/fidu-demo-3.png projects - fidu https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605943108149-524JNQ87KDVMPJSLOCAE/fidu-demo-2.png projects - fidu https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605943087263-PJQLYJB3BIZAC342S7LQ/fidu-demo-1.png projects - fidu https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605943556080-RAA7K9JCR126LSCT3NET/fidu-growth-strategy.png projects - fidu - Fidu’s B2B marketing and sales strategy leverages the Slack enterprise ecosystem and professional networking. Fidu would sell monthly and annual app subscriptions to two groups of Slack users: HR departments at companies with >500 employees (80% of user base) Team managers at companies with <500 employees (20% of user base) https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605943660547-YPPG37KIH02GMYT5T5Z2/fidu-growth-projections.png projects - fidu - Based on extensive revenue modeling, Fidu is projected to break even within its first year of sales and reach a healthy profit by the end of its second year. Further, Fidu’s metrics are projected to meet or supersede industry standards — for example, a 77% gross margin is expected in year 2, nearing the SaaS gold standard of 80%. https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605943784744-THWCYWWJ4BRLX0P12RR3/fidu-ops-roadmap.png projects - fidu https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605944539101-RBN5X6BA8DJ8M6J05GTY/fidu-team.png projects - fidu https://www.serenaschan.com/projects/reframes monthly 0.5 2024-10-07 https://www.serenaschan.com/praxis daily 0.75 2020-11-21 https://www.serenaschan.com/praxis/regenerativedesignprocess monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605769233132-R57X72OZVPX0Z8W9MKSP/equitable.jpg praxis - Regenerative Design Process - Equitable With a commitment to practice design equity, we incorporated frameworks and practices from Pathways to Equity and other equity design leaders. Design equity in practice included: https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605769096513-RDZY4U8L8I094GINY66T/collaborative.jpg praxis - Regenerative Design Process - Collaborative We worked in an organic, flat structure in person and then shifted to a full-remote virtual collaboration process with the start of shelter-in-place mid-semester: https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605768555733-V4KVPNNEKD0XL8TAA952/human%252Bcentered.jpg praxis - Regenerative Design Process - Human-Centered Working in a human-centered way meant maintaining connection to one another’s humanity, and listening deeply to each other and anyone we came in contact with regarding our work: interviewees, mentors, etc. We did this in the following ways: https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605768140061-XKR77PWMN0W0IHYLJXU5/trust%2Bthe%2Bdesign%2Bprocess.jpg praxis - Regenerative Design Process - Trust the (Design) Process The unknown is essential in the design process, for it provides space for innovative solutions to be revealed. It can be uncomfortable to start a project and not know where it will go; to be at the beginning and not see the end. For this reason, this process requires trust, in each of the collaborators and in the process itself, for it to show results. https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605768707729-YNLEGW5UGG11AY4VRJE1/agile.jpg praxis - Regenerative Design Process - Agile Working in an agile way meant openness to change in our processes, roles, timeline, and end-product. We did this in the following ways: https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774156186-FIJRO6SZE6SU0HPJA248/IMG_0367.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774151038-SSPCX0IRDX76SL6APE0T/IMG_0484.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774150977-0U0GZ8DI5NJGPAGW5OB9/IMG_0523.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774142276-VIMQYKNN77LU6MS2V53H/IMG_0676.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774138499-ZZJ759SCN9DQSWZJ62ZG/IMG_0680.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774137018-BVN18XYW1DAJBW1SHBI4/IMG_0681.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774156288-1YSOR4A1LDDAEBT1EI3R/IMG_0806.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774155141-DO11FQ474X5H63K3SURU/IMG_0807.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774145750-6C0L76IFWHVZ4VH25AAH/IMG_1412.jpeg praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774832803-JYVKA6455X61RRL5HMON/Screen+Shot+2020-11-30+at+2.16.14+PM.png praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774832720-IEGD016RH9FL85HQE77I/Screen+Shot+2020-11-30+at+2.17.26+PM.png praxis - Regenerative Design Process https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1606774833005-BE46B14GXFPVWXBARHKB/Screen+Shot+2020-11-30+at+2.18.00+PM.png praxis - Regenerative Design Process https://www.serenaschan.com/praxis/visual-poem-growth monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605934783944-5472ACL5UGL5RFA7ZNUG/vp-1-growth-P2.png praxis - Visual Poem: Growth https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605934823253-ZN8IRWZ0JBNZPRAD344U/vp-1-growth-P3.png praxis - Visual Poem: Growth https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605934755305-KI4HHISOWBIDIZ7RB9JZ/visualpoem-growth-P1.png praxis - Visual Poem: Growth https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605935119292-ETQDQYE0J6DT4PRBTUSE/vp-1-growth-P5.png praxis - Visual Poem: Growth https://images.squarespace-cdn.com/content/v1/5ea369c23a0c0243d5305e7f/1605935367047-O6VWW3K3BMQUX0MEB0M1/vp-1-growth-P4.jpg praxis - Visual Poem: Growth